Notes on search, advertising and getting found.
Written from the work we actually do for clinics, contractors and local retailers across the Greater Toronto Area. No recycled listicles.
Latest
Paid media · 10 August 2026
What a small marketing budget actually buys in the GTA
What genuinely works on under $1,500 a month for a GTA business, which channels need more before they work, and the order to spend in.
AI search · 10 August 2026
How to check whether ChatGPT can actually see your business
Five checks you can run in a browser to find out whether AI assistants can read, trust and recommend your business. No tools required.
Local search · 10 August 2026
Why your Richmond Hill business does not appear in the Google map pack
The map pack takes most local clicks. Six reasons a Richmond Hill business is missing from it, and a ten minute way to diagnose which applies to you.
Compliance · 10 August 2026
Why Meta rejects med spa ads, and the five triggers behind it
Meta ad rejections for aesthetic clinics rarely mean what the notice says. The five triggers that actually cause them, and how to fix each one.
Blog · 28 February 2025Why Digital Marketing is Crucial for Small Business Growth and Success
Why digital marketing matters for a small business: lower cost per customer, precise targeting, measurable results, and a way to compete with larger firms.
Blog · 28 February 2025Best Digital Marketing Strategies for Small Businesses to Boost Growth and Online Presence
Discover the best digital marketing strategies for small businesses: SEO, content marketing, social media, email, PPC and local SEO to boost growth.
Guides
PIPEDA and marketing pixels: what a health clinic can and cannot track
What the OPC, Meta and Google publish about health data and marketing pixels, and the tracking questions a GTA clinic should ask its privacy officer.
GuideAdvertising rules for Ontario dentists: what the RCDSO expects
What the RCDSO allows in Ontario dental advertising: superiority claims, testimonials, incentives, fee statements, specialist titles and social posts.
GuideBefore and after photos in aesthetic advertising: what Meta and Google actually allow
What CPSO, Meta and Google publish about before and after photos in med spa and aesthetic ads, and how consent, placement and wording change a campaign.
GuideHow much does digital marketing cost in Toronto? (2026 guide)
What Toronto agencies say digital marketing costs in 2026, where their published ranges disagree, and the starting prices MetaBaz publishes for GTA firms.
GuideCan an Ontario Family Physician Advertise That They Are Accepting New Patients?
CPSO's rules on physician advertising and accepting new patients in Ontario, and what a compliant new patient ad can and cannot say for a GTA practice.
GuideWhat Is Digital Marketing? A 2026 Guide for GTA Businesses
What digital marketing means in 2026, which channels drive revenue, and how AI search is changing the rules for Richmond Hill and Toronto businesses.
GuideWhat Does a Digital Marketer Do Exactly?
What a digital marketer actually does day to day, from SEO and AI search optimization to paid media, analytics and conversion work. A plain-English guide.
Guide7 Things to Check When Searching for Digital Marketing Near Me
Searching "digital marketing near me"? Here are 7 things to check before you sign, from AI search readiness to reporting transparency and contract terms.
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Claim Your Free AuditFrequently Asked Questions
What does MetaBaz write about?
Practical digital marketing for Greater Toronto Area businesses: local search and the Google map pack, Meta and Google advertising, advertising compliance for clinics, budgets, and how AI assistants read a small business website.
How often do you publish?
Roughly weekly. We deliberately publish less than most agencies, because a smaller number of properly researched pieces is worth more than a high volume of thin ones.
Who writes these articles?
The MetaBaz team in Richmond Hill. Everything is grounded in work we actually run for GTA clients, and we do not publish invented statistics or client results.
Can I ask you to cover a topic?
Yes. Call the office or send the question through the contact form. The questions clients actually ask tend to make the most useful articles.
Do you offer a newsletter?
Not currently. New pieces are published here and submitted to search engines and AI crawlers as soon as they go live.